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Superheroes tackle Swine Flu- or perhaps not?

As a Swine Flu comic book is released, Lynda Moyo asks are we being ludicrously over-cautious?

Written by . Published on December 11th 2009.


Superheroes tackle Swine Flu- or perhaps not?

Possibly one of the most bizarre children’s health incentives to date, new comic ‘What’s up with Jasmine? Medikidz explain Swine Flu’ is the latest publication from children’s publishing company, Medikidz. It aims to educate your kids on the Swine Flu virus through comic books.

Pivotal storylines include her being shown when and how to use a hand gel sanitiser.

Here’s the story (stop reading if you don’t want us to spoil the fun):
The Medikidz superheroes – Pump, Chi, Skinderella, Gastro, Axon and Abacus – explain Swine Flu by taking Jasmine on a tour of Mediland, a planet shaped just like the human body.

Along the way, she learns about how the infection occurs, as well as the basic hygiene measures that she needs to take to help stop it spreading. Pivotal storylines include her being shown when and how to use a hand gel sanitiser. Not batarangs or teleportatian. Hand gel sanitiser.

Following the classic comic theme of good versus evil, it’s unfortunately more pharmaceutical than fantasy. Although it’s easy to see the positive intentions behind the theme, you can’t help but wonder what happened to letting kids be kids and leaving worldly worries to grown-ups. Other comics in the Medikidz series include: Medikidz explain HIV, Medikidz explain overweight, Medikidz explain breast cancer and Medikidz explain Scoliosis.

Story telling throughout history - from Aesop’s Fables to X-Men- has served the purpose of stimulating children’s creative thoughts whilst still, on some occasions, delivering important morals and messages in a deliberately equivocal manner. The Medikidz comics however, appear to favour issues over imagination and so if your child asks about the scary Swine Flu in the comic, you won’t be able to say “don’t be silly- it’s not real, it’s just a story.”

It’s hoped that parents could avoid such situations by instead teaching their children to regularly perform the all important life skill of washing ones hands. But according to Medikidz, the comic can do a better job.

Dr Kim Chilman-Blair, author and Chief Executive of Medikidz said: "The recent news on the Swine Flu virus has caused confusion and anxiety amongst children and their families. Our novel approach of explaining this condition to children in their own language, will not only help them to understand the real facts, but will also arm them with skills to help reduce the spread of the virus."

The decision to expand the Swine Flu vaccination programme to include under-5s confirmed that children are very much in the front line in the fight against the spread of the virus. With over 20% of all the H1N1 deaths amongst under-14s and as many as 30% of all under-16s predicted to fall ill in a second wave of the virus, there is clearly a need to ensure that children are given the maximum advice on how to help protect themselves, although whether or not this is the most effective way is debatable. Whilst the comics could serve to be comforting for sick children who don’t understand about the illness they have, it’s doubtful as to whether these superheroes will actually save any lives.

Medikidz comic books cost £5.99 each. For more please visit www.medikidz.com

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5 comments so far, continue the conversation, write a comment.

TourmanDecember 11th 2009.

It came through the letterbox this week, the information leaflet about Swine Flu; this is the most devastating plague to sweep the world since…… the last devastating plague. Which was SARS or Bird Flu, well something like that, I don’t know which. It was set to wipe out half the population of the world, but didn’t.The present government have spent £7.000.000, seven million, producing these Swine Flu leaflets, on the best quality, non-recycled paper, in colour, for our benefit, not theirs. I want to ask a question and I want an honest answer.Have you read the Swine Flu leaflet?Did the family gather round the table and all read and discuss the implications of Swine Flu, thought not. Here are some of the instructions. Learn how to blow you nose on a paper tissue and then, just in case you did not realise, dispose of the tissue or bin it. Then wash your hands with soap and hot water or a sanitiser gel. Remember Catch it, Bin it, Kill it. No I didn’t come up with that catchy phrase, it’s in the leaflet that you did not read. What was wrong with the old phrase “coughs and sneezes, spread diseases” Which marketing guru was paid vast sums to come up with the new ditty? How many focus groups has it taken to put together this pathetic attempt to distract us from the real disease this country suffering from.Another thing the leaflet tells you is set up a network of “flu friends” these are neighbours, friends and relatives “who will collect medicines food and other supplies, so that you don’t have to leave the house”Have you got a “flu friend”? Who are you going to contact and ask to be your “flu friend”, won’t they be pleased. When I went Scuba Diving I had a dive buddy, some one to look out for me if I got in trouble, “flu buddy” sounds so much better don’t you think.The leaflet tells you to “Always carry tissues” would it not have been a better idea to hand out packets of tissues instead of this patronising leaflet. You must keep the leaflet safe, safe from what “Swine Flu” There was no need to waste our money on this leaflet, the newspapers, every television, including the children’s channels and every web site were devoting time and space to the “Swine Flu” outbreak. If there is any one who has not read a paper, seen the television news programmes or listened to the radio and was not aware of Swine Flu, they are in a home for the bewildered or from the planet Zog and this leaflet is not going to make any difference to them.Our Policitical Masters in the House of Common Criminals are up to their necks in an expenses scandal, which in a more honourable age, would have brought down the Government, but our Members of Parliament are not budging. They have their snouts firmly in the trough.I think it is about time that we, the electorate, show our displeasure with the Politicians. We need to track down our MPs, show them we are not happy. Lets have a campaign to get rid of them.What we need is a nice catchy phrase, how about?CATCH IT, KILL IT, BIN IT,I commend the idea to the House.

DaveDecember 11th 2009.

Dear sceptics, in all fairness, flu usually proves fatal only for the frail elderly and infirm, and this is not so for this flu. Agreed that there are noses in the trough though; wherever there is money to be made, this is always true. However, even if it does not have a higher mortality rate as yet, it is killing much younger, healthier people than normal flu would. I was kidding about with a Canadian relative about the media hype, i.e. swine flu equals certain death, and she mentioned a young acquaintance who had died, a regular gym-goer with young children. Perhaps in the UK we have more in-built resistance with flu being common every year.

First time ranterDecember 11th 2009.

To be fair, I'd rather it were fact based rather than the general "sneeze and catch" message that's plastered everywhere. It looks good and the rest of the series (from your link) looks better suited to chronic diseases rather than pandemics.

SamDecember 11th 2009.

I work at a primary school in Derbyshire. We’ve used a few of these Medikidz titles in the past and found them to be a really helpful way of helping kids in our class understand the illnesses that they (or their parents, or friends, or siblings) might have. I haven’t seen the swine flu comic, but as a teacher I can tell you that a lot of the children I teach are worried about catching swine flu, or know people who have already caught swine Flu. Even if the media has blown swine flu out of proportion, the kids I teach don’t really understand this: they’re scared because they keep hearing about swine flu and see their friends and family getting sick. I think a comic on swine flu is a great idea if it helps address kids’ concerns, as well as teaching them something at the same time. As for the hand gel sanitiser, I’m sure you’d see the point if you worked in a school: as teachers we welcome any steps that help to stop the flu from spreading!

AnonymousDecember 11th 2009.

My daughter has recently come down with swine flu and I'm quite concerned about her, as she's really unwell. She'll be off school, and this seems like a good resource. Where can I get a copy of the book from?

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