Not any old Joe Bloggs

Manchester jeans company, Joe Bloggs, is preparing to unveil a completely new online fashion store that they hope will bridge the gap in boy’s fashion and revive the popular 80s brand. Joebloggsclothing.co.uk gives easy access to the Joe Bloggs range of young, edgy urban fashion.

Joe Bloggs PR and Marketing Director, Bushra Ahmed said: “It has always been difficult for boys aged between 10 and 14 years old to find dedicated youth wear, and they usually end up buying the smaller sizes of menswear ranges. We can now offer these kids a real choice.”

The Joe Bloggs boyswear brand takes its inspiration from pop culture and alternative sports. It conveys a look of its own, cool, raw and edgy and is a look that appeals to a fresh, youthful lifestyle. The clothing range is split into Junior age 3 – 7 yrs and Youth age 8 – 15 yrs with prices starting from £8 for t-shirts and from £16 for jeans.

Bushra said: “Boys will be happier because they can finally buy a range of clothing targeted specifically at them, designed with them in mind.”

Joe Bloggs has been a pioneering brand for more than 15 years with huge success in the Middle East and across the world. Founded by Manchester-based entrepeneur Shami Ahmed, Joe Bloggs was hugely successful in the 80s and 90s. Bloggs was the first British company to enter the UK's top ten jeans brands and Ahmed made his first million from the company at the tender age of 24. Get set for the brand's comeback for 2008.