Pink is for girls and boys

The British company asked 2000 parents across the UK, with children aged twelveand under, for their thoughts on colours and gender stereo-types. It seems attitudes have changed a great deal.

The survey found that 70% of parents are happy for boys and girls aged two and over to wear clothes in any colour they choose including pink, 50% of Mums look for pink clothes for their boys. It also found the 85% of parents questioned would be happy to buy the new limited edition version of its popular Maxi Micro in bubblegum pink. The scooter is targeted at boys and girls.

Commenting on the findings, Ben Gibson, Micro-Scooters business developmentdirector, said “Our research has proved that parents and their children see pink as a colour which is just as relevant to boys as it is to girls. Whilst the fashion industry seems to have embraced this fact, other areas of society are forcing stereo-types by not providing pink as a choice to boys”.

Aimed at six to twelve year olds, the Maxi Micro is one of the top-sellingscooters in the UK encouraging youngsters to be more active and offering an alternative for the school run.

The limited edition scooter is available from here and costs £99.95.