iToyWatch by Toytoy

ITOYWATCH by Toytoy - a watch designed for kids – is now available at Selfridges.  It’s not only super cool but also serves as an educational tool, encouraging children to learn how to read the time.

The watch comes in a box containing everything needed to become a regular Picasso.  It’s a white silicone soft cosy strap with a plastic face and multi colour digits.

The tools in the Toytoy box help to put an individual touch to the watch.  It includes an array of rainbow coloured watch faces, a selection of bright felt pens that are small enough for little hands and a pad of paper watch templates - so every child can create their own personal works of art. 

For extra inspiration and help the interactive Toy Watch website www.toy-watch.it/toytoy can be used for practice runs.

Toytoy costs £85 and is available exclusively in Selfridges' stores from April 2011.